A really pervasive issue that occurs in the manner in which modern businesses tend to operate is that they base a lot of their practices on precedents and trends that were set during really old school eras such as those of the 80s and 70s. These were the decades during which businesses were truly booming, but in spite of the fact that this is the case it is important to note that the eras that we are talking about are remarkably different from the present day.
What we are trying to tell you is that instead of opting for business practices that really wouldn’t do much to help you, you should try to go for things that have a distinctly modern flair to them. For example, you could try to avoid using white business cards and try out Black Metal Kards instead. If by some miracle you are the sort of person that generally does not prefer the color black, there are brighter colors that you can opt for as well. These brighter colors can often be surprisingly eye catching to the point where they would entice potential customers into legitimately checking out your wares.
You don’t have to go overboard in this respect either. A dash of color here or there will be more than enough, and suffice it to say that less is definitely more in this regard. Overdoing it in the color department is something that could make your business cards seem downright gaudy and this really isn’t a word that you want people associating with your business especially in the aesthetic oriented markets of today where how you look can greatly impact your sales and profitability.